Bramley Apple Business to Blossom
Tuesday, 20 May 2014 16:19
“GAINING EU Protected Food Name Status gave Armagh Bramley apple growers a unique opportunity to increase income and grow market share.”
 
Armagh Bramley
 The key comment from chairman, Hamilton Loney addressing a Northern Ireland Fruit Growers Association meeting in conjunction with the Fruit Industry Federation.
 
 “Our product always was unique, but now is recognised as such by the EU meaning that only growers here in this county can market apples as Armagh Bramleys.
 
 “To help customers identify these unique apples with a taste like no other Bramley our growers are using a new, eye catching Armagh Bramley logo. Identification to help add value to their product and increase demand for an apple with many uses and a healthy reputation.
 
 “With support from the Supply Chain Management Programme growers are lobbying for co-operation from other business groups and local councils in promoting Armagh Bramley Apples. Jointly our efforts, through the Armagh Bramley Apple Development Programme, can garner huge returns right across the rural community. 
 “Not least in the hospitality sector as Armagh Bramleys make our county an away day, event or mini break destination offering an apple experience for all the family. 
 
 “Building on existing events linked to apple blossom and harvest times as well as competitions for growers and consumers will help tell our story. Comber Early Potatoes and Lough Neagh eels are the only other PGI, protected geographical indication, products in NI, but there are huge numbers elsewhere in the UK. 
 “Just look at how PGI status has added huge value to Scotch Beef, Welsh and Scotch lamb compared to the same product from Northern Ireland or the north of England.”
 
 For further information browse www.armaghbramley.com or contact Rhonda McDowell tel; 0757 8334 082.

 
HOW PGI BROUGHT BOROUGH BACK FROM THE BRINK
 
A decade ago Melton in rural Leicestershire was in decline with rocketing unemployment and minimal prospects of improvement.
 
The local mine was closing, an RAF base was long gone and remaining industries such as farming needed fewer staff.
 
 Today food based industry is booming and has grown throughout the recession as local producers make full use of EU Protected Food Name status for Melton Mowbray Pork Pies and Stilton Cheese.
 
 “It took  years of effort and court battles to ensure these two products could only come from Melton and even more effort to grow the businesses,” recalled Dr Matthew O’Callaghan, a local councillor and protected names consultant.
 
  Speaking to Armagh Bramley Apple growers he recalled that “We were at risk of having neither pies nor cheese made in Melton as manufacturers elsewhere started to use these names. Now we have more producers in Melton, selling at a premium price nationwide right thought the recession.
 
 “You can do the same with Armagh Bramley Apples and need to do so as today one can drive through the county and see little mention of your product. Go for a meal in local hotels and restaurants and see no mention of the product. Indeed consume and greatly enjoy this wonderful apple without even knowing what it is or where it is from!
 
 “In Melton signage tells visitors they are entering the home of Melton Mowbray Pork Pies and Stilton Cheese. Products easily available locally and with lots of fun happenings linked to them such as the British Pork Pie Championships. Princes, politicians and personalities being used shamelessly to promote our very own cheese and pies! 
 
 “All great fun that brings an annual £70 million of tourist spend into a small borough, population 25, 552.  A borough with near full employment in plants large and small producing premium products sold UK wide.
 “From my experience working with dozens of EU Protected Food Names I see no reason why Armagh Bramley Apples cannot enjoy similar success. 
 
 “But the effort must come from growers and garner decisive support from the local community and various layers of government. Backing from processors, bakers, cider makers, retailers and restaurateurs will grow as your premium product starts to add to their income as well as yours.
 
 “Having worked in the food business on the continent and in the Americas I can assure you Armagh Bramley Apples not only have a unique name, they have numerous unique characteristics.
 
“An intense flavour, low sugar and high malic acid content in an apple that stores well to retain texture and flavour during cooking. An apple with many uses, including producing a cider with a tremendous taste.
 
 “Apples grown by families in this business for centuries in an area of great beauty within 90 mins drive of two million consumers. Consumers, who also seek away day and short break destinations offering the chance to see their food being produced.
 
 “Opportunity beckons, urgently, not just for growers, but for the people of the County Armagh to make full use of the Armagh Bramley Apple in growing their economy.” 


USE IT OR LOSE IT!
 
ARMAGH Bramley Apple growers have been warned that their product’s PGI, protected geographical indication, status as an EU protected food name must quickly be put to good use.
 
 “Having gained PGI status it is very much a case of use it to boost income or lose it, “Dr Matthew O’Callaghan told a NI Fruit Growers Association meeting.
 
  “ Several groups, who failed to make good use of their product’s hard won protected food name have lost if, for example West Country Farmhouse Cheddar and Grimsby Traditional Smoked Fish.
 
 “Yet make the effort with EU and DARD backing through the Supply Chain Programme run by Countryside Services and Armagh Bramleys will sell for more, gain more market share and grow you county’s  economy,” affirmed Dr O’Callaghan, chair UK Protected  Food Names Association.

TELLING QUOTE
 
“How PGI status has added huge value to Scotch Beef, Welsh and Scotch lamb is an example Armagh Bramley Apple growers can follow,” Hamilton Loney, chair NI Fruit Growers Association.

 
LAMENESS - CLAWING BACK PROFITS
Monday, 21 May 2012 14:13
Lame cows cannot perform to their full potential hence the increasing use of Bovi-Bond Block Adhesive, pictured, to help claw back profits lost due to lameness.
 Long popular with dairy farmers in the USA and Netherlands this 30 second block adhesive is equally ideal for use in this country.
 
 
Bovi-Bond in use
Bovi-Bond is a state of the art, fast setting adhesive used to glue blocks on bovine claws, a task that can be tackled by a vet, hoof care contractor or farmer.
 Simply clean the cow’s problem foot, then trim, rasp and balance her claw in the usual way before thoroughly drying with heat gun or hair drier. Then apply Bovi-Bond to a block, either wooden or polyurethane depending on ground conditions.
 
 Finally place the block on the claw and hold in place for just 30 secs before allowing the cow to put her weight on the foot after a further two to three minutes elevation.
 
 With neither fumes nor smells and no mixing required Bovi-Bond is safe and simple to use indoors or out. Available in packs with 2, 10 or 20 blocks from veterinary practices and agricultural merchants Bovi-Bond is distributed by Agrihealth Ltd, Farrell Supplies, BD Supplies and Steve Paul.
 
 For further details browse  www.bovibond.com
 
 


 
DUTCH TREAT FOR MILK PRODUCERS
Monday, 21 May 2012 14:02

The Closing Gate
Equipment developed in Holland to boost yields by giving cows peace and quiet at feeding time was launched at Balmoral Show in Belfast, May 16-18.
 Bringing proven Dutch innovations to milk producers newcomer to the show, Hanskamp AgroTech BV certainly had a busy stand during the Royal Ulster Agricultural Society’s last event on the current site. 
 
 
Specialising in electronically controlled in parlour and out of parlour feeding systems Hanskamp AgroTech put three new products on display for the first time in this country.
 
 An L shaped Closing Gate designed to fit all house types and feeding stations shuts quietly down behind a cow once feed is in the trough. This stops dominant cows bullying shy feeders and heifers at the risk of stress, lost yield and injury.
 
  Once a cow finishes feeding or in the event of a power failure the robust Hanskamp AgroTech Closing Gate silently lifts up again.
 
  The Dutch company’s second new product on display is the CrisyDos in parlour feeding system that suits any make of parlour. 
 
 
Belfast bound - Klaas Breunissen, sales manager at Hanskamp AgroTech, has selected Balmoral Show to launch the Dutch companyís innovative dairy cow feeding systems to British and Irish farmers.  Looking forward to a first visit to NI, a region like his native Netherlands where dairying is a key element in the rural economy, Klaas will meet local farmers on the Hanskamp AgroTech stand in the Nugent Hall. ìOur company wishes to appoint further agents across the British Isles so I am also keen to talk with those supplying other equipment to milk producers,î Klaas added.
“Unlike traditional in parlour feeders CrisyDos gradually releases concentrates over each cow’s milking time keeping her busy eating thus reducing agitation and noise,” says Klaas Breunissen of Hanskamp AgroTech.
 
 “Not only have you peace and quiet in the parlour, but CrisyDos continuous feeding systems ensure oxytocin hormone release peaks so that cows milk more easily.”
 
This Nugent Hall stand also features the PropyDos feeder for the automatic addition of propylene glycol onto concentrates to give a healthier herd at less risk of ketosis.
 
 The long lasting PropyDos dosing device, already popular in Holland and Germany, is programmed to place liquid propylene glycol ‘like gravy’ on top of compound feed when required by each cow.
 
 For details browse www.hanskampagrotech.nl or contact Klaas Breunissen, ph; 00 31 314 393 797, e mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
 
 
 
 
Klaas Breunissen and family at the Balmoral Show
 



 
NEW BANDENMARKT TYRES MANAGER
Monday, 21 May 2012 13:53

Stephan van Leeuwen has been appointed sales manager for Northern Ireland and the Irish Republic by Hollandse Bandenmarkt International BV, suppliers of specialist tyres for farmers and contractors.
 
Stephan van Leeuwen, left, is congratulated by company founder Leen A van t Hof on becoming Hollandse Bandenmarkt sales manager for Northern Ireland and the Irish Republic.
Best know for their Bandenmarkt tyres designed to operate in extreme conditions this Dutch company has been successful in these markets for over 40 years. 
 
An economics graduate, Stephan van Leeuwen is a highly experienced member of the Bandenmarkt team having worked in the tyre industry for 22 years. 
 
Commenting Stephan noted that, “The popularity of telescopic handlers with farmers is dramatically increasing demand for Bandenmarkt Flotagrip-Radial+ and GSP+ tyres. Thanks to their radial aircraft tyre design they are very resistant to punctures thus giving a massive saving in down time. These radial tyres also make machines much more stable than light cross ply alternatives.”
 


 
Unique Dehorner Launched
Monday, 02 April 2012 21:23
A new ‘pistol grip’ dehorner from Express makes this chore simpler, safer and speedier to complete.
 
The first pistol grip dehorner from long established manufacturer Express is light, compact and designed for easy maintenance by farmers.
 
 
Hygienic dehorning takes less than 30 seconds per bud with 17mm and 20mm reversible tips ideal for cattle of varying ages and breeds. Two gas refills, full instructions and a replacement ignition trigger are supplied with the Express pistol grip dehorner. 
 
 Each gas refill dehorns around 90 calves and a built in Piezo ignition system makes this essential tool simple to operate.

 
Safe to use in wet weather the robust, cordless dehorner has a safety locking device and no visible flame. Very competitively priced the Express ‘pistol grip’ dehorner is stocked by agricultural merchants nationwide.
 
 For details contact UK distributor Agrihealth Ltd, Freephone 0800 731 2490

 
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